# Audits Find what is holding your website back. Independent technical, UX, ecommerce and tracking audits, with clear priorities for your team to act on. Canonical page: https://visitdigital.com/audits/ A website can look good and still make things difficult for customers. We investigate the technical foundations, key journeys and data to explain what needs attention. ## When this can help - Organic visibility has stalled or declined - Visitors arrive, but too few take the next step - You’re planning a redesign or platform move ## What we explore ### Technical health and search visibility Review crawling, indexing, performance and search foundations to identify barriers to discovery. ### User experience Follow the tasks that matter on desktop and mobile. Find where visitors hesitate, get lost or give up. ### Ecommerce journeys For Shopify and other ecommerce sites, review product discovery, buying confidence and the route to checkout. ### Measurement and tracking Check whether tracking is reliable and whether the data collected answers your business questions. Identify gaps before drawing conclusions. ### Content and navigation Look at page hierarchy, navigation and content overlaps to understand whether people can find the information they need. ### Migration readiness and checks Before or after a platform, domain or structural change, review key journeys, search visibility and tracking to identify what needs protecting or fixing. ## What you take away ### An evidence-led diagnosis Understand what the issues are, where they occur and why they matter to your business. ### A clear order of priorities Separate the urgent fixes from longer-term improvements so your team knows where to start. ### Practical recommendations Give your team or development partner a clear basis for planning and making changes. ## How we work ### Set the focus Discuss your website, commercial goals and the questions you need the audit to answer. ### Investigate the evidence Review technical foundations, search discovery and the experience of key journeys. ### Agree the next moves Walk through the findings and shape a practical order for improvements. ## Questions ### Is this just an automated SEO report? The aim is to explain the evidence in the context of your website and business. Tools inform the review; the useful output is a clear understanding of what matters and what to do next. ### Can you work with our existing developer or agency? Yes. Recommendations can give your internal team or existing partners a shared basis for discussing and prioritising improvements. ### Can an audit focus on Shopify, user experience or tracking? Yes. These are different ways of investigating the same commercial question: what is getting in the way? We agree a focused scope around the store, journeys or measurement you need to understand. ### Can you help around a website migration? An audit can establish a baseline before a move and check the important journeys, visibility and measurement afterwards. Decisions about the platform, scope and sequence sit within our strategy work; your development team carries out the build. ### Can we focus on a particular problem? Start with the question you need to answer. We can discuss the scope around a specific issue, a planned migration or a broader review. ### How much does an audit cost? Scope depends on your website, the journeys being reviewed and the depth of investigation. A first conversation helps establish what’s useful before proposing the work. ## Contact Discuss your question with Visit Digital: [Contact us](https://visitdigital.com/contact-us/). Website development is not a client service we offer. Our own projects keep our consultancy grounded in practical technical understanding.