Technical health and search visibility
Review crawling, indexing, performance and search foundations to identify barriers to discovery.
AUDITS
Find the barriers.
Know what to fix.
Find what is holding your website back. Review technical health, customer journeys and tracking, with clear priorities for your team.
Trusted to impact lead generation and ecommerce performance for
A USEFUL STARTING POINT
Is your website working as hard as it could?
A website can look good and still make things difficult for customers. We investigate the technical foundations, key journeys and data to explain what needs attention.
THIS MAY BE THE RIGHT WORK IF
- Organic visibility has stalled or declined
- Visitors arrive, but too few take the next step
- You’re planning a redesign or platform move
01 / WHAT WE EXPLORE
A clear focus.
A connected view.
We shape the scope around your business and the questions you need to answer.
User experience
Follow the tasks that matter on desktop and mobile. Find where visitors hesitate, get lost or give up.
Ecommerce journeys
For Shopify and other ecommerce sites, review product discovery, buying confidence and the route to checkout.
Measurement and tracking
Check whether tracking is reliable and whether the data collected answers your business questions. Identify gaps before drawing conclusions.
Content and navigation
Look at page hierarchy, navigation and content overlaps to understand whether people can find the information they need.
Migration readiness and checks
Before or after a platform, domain or structural change, review key journeys, search visibility and tracking to identify what needs protecting or fixing.
02 / WHAT YOU TAKE AWAY
Useful answers.
Practical next steps.
The value is in knowing what to do with the evidence. We make the findings clear enough to discuss, prioritise and act on.
- 01
An evidence-led diagnosis
Understand what the issues are, where they occur and why they matter to your business.
- 02
A clear order of priorities
Separate the urgent fixes from longer-term improvements so your team knows where to start.
- 03
Practical recommendations
Give your team or development partner a clear basis for planning and making changes.
03 / HOW WE WORK
From your question
to your next move.
- 01
Set the focus
Discuss your website, commercial goals and the questions you need the audit to answer.
- 02
Investigate the evidence
Review technical foundations, search discovery and the experience of key journeys.
- 03
Agree the next moves
Walk through the findings and shape a practical order for improvements.
A FEW USEFUL ANSWERS
Before we
get started.
Is this just an automated SEO report?
The aim is to explain the evidence in the context of your website and business. Tools inform the review; the useful output is a clear understanding of what matters and what to do next.
Can you work with our existing developer or agency?
Yes. Recommendations can give your internal team or existing partners a shared basis for discussing and prioritising improvements.
Can an audit focus on Shopify, user experience or tracking?
Yes. These are different ways of investigating the same commercial question: what is getting in the way? We agree a focused scope around the store, journeys or measurement you need to understand.
Can you help around a website migration?
An audit can establish a baseline before a move and check the important journeys, visibility and measurement afterwards. Decisions about the platform, scope and sequence sit within our strategy work; your development team carries out the build.
Can we focus on a particular problem?
Start with the question you need to answer. We can discuss the scope around a specific issue, a planned migration or a broader review.
How much does an audit cost?
Scope depends on your website, the journeys being reviewed and the depth of investigation. A first conversation helps establish what’s useful before proposing the work.
LET’S TALK / Audits
A stronger website
starts with clarity.
Tell us about your website and what you’d like to understand.