Tatami Fightwear

Brief: Deliver more international traffic and debug organic search

We identified and actioned key technical SEO improvements that directly increased revenue by >66%. These changes and updates also resulted in larger international audiences as users previously redirected to the wrong geographic location based website were then directed to the website with the correct country code, reducing friction along the conversion process.

Visit Digital also reviewed the Site Search navigation function and identified opportunities to enhance user experience. Once those opportunities were implemented, Tatami saw a direct improvement in conversion rates and revenue.

Business overview


Tatami Fightwear is the world's number 1 retailer in Brazilian Jiu Jitsu clothing and accessories.

Services used:

The Team

Lee Woodman

Lead Consultant

Alex Rule
Alex Rule

Paid Media Training

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Brief: Amplify online presence, fortify brand identity, and enhance search engine reach.